FTX sign seven-year contract with League of Legends creator
Crypto derivatives exchange FTX has signed a seven-year agreement with Riot Games for the right to display its brand during the League of Legends seasonal tournament.
Riot Games has described it as the company's biggest sponsorship deal. The amount of the contract has not been disclosed.
FTX will place its branding on advantage charts during matches from August 7 and will sponsor the Most Progressive Player Award for the League Championship Series cyber sports tournament, the premier game competition in Canada and the US.
League of Legends has over 120 million monthly active users, making it one of the most popular games in the world.
To recap, in June FTX agreed with eSports team TSM to rebrand it for $210 million. In 2009 TSM began as a League of Legends website and resource with gaming guides.
Earlier, the crypto derivatives exchange announced plans to create an NFT marketplace with a focus on sports and entertainment.