Dolce & Gabbana sells NFT collection for 1,885 ETHs

Dolce & Gabbana sells NFT collection for 1,885 ETHs

Italian fashion house Dolce & Gabbana has sold its first collection of non-exchangeable tokens (NFT) for 1,885 ETH (around $6.3m at the time of writing).

UNXD and @DolceGabbana are proud to announce that The Doge Crown from the Collezione Genesi NFT collection sold for 423.5 ETH, or $1.275 million. In total, the collection sold for 1,885.719 ETH, or $5.65 million. Historic. Much more to come.

A collection called Collezione Genesi was traded on the NFT marketplace UNXD. Some tokens contained physical clothing or jewellery.

The most expensive NFT token was The Doge Crown, a jeweled crown for 423.5 ETH (about $1.4 million). The buyer of the token was Red DAO, an organisation for digitally collecting clothing and accessories.

As a reminder, in April 2021, Vogue Business reported that Italian fashion house Gucci and several other luxury brands were preparing to release their own NFTs.

Like any investment, it may be a good idea to start small to learn the mechanics of buying cryptocurrencies. Bitcoin exchanges comparison.

Hundreds and thousands of percent increase

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