Visa and artist Mika Johnson launch NFT promotion initiative
Payment giant Visa and artist Mika Johnson have agreed to launch an educational project to teach digital creators about the possibilities of NFT.
Former Major League Baseball player Mika Johnson has turned his attention to creativity after his career ended. In February, lots from the Aku collection he created, featuring a dream African-American boy who dreams of becoming an astronaut, attracted $1.4 million in just seven minutes.
A community of thousands of supporters has lined up around Johnson. They share his visionary views on the possibility of dreaming and transcending limitations, the payments company is convinced.
"With the guidance of the crypto community, I have been able to build a small business around Aku that can grow into a global media company," said Mika Johnson.
The partnership will focus on forming a programme to help creators understand NFT and the use of blockchain technology in the production and sale of digital goods. Mika Johnson will be its curator.
"We are at the beginning of a digital renaissance in the world of art and content creation - a thriving ecosystem of artists, musicians, writers, photographers and curators forming communities at the intersection of culture and commerce. NFT will lower the entry barrier to starting your own business for digital creators around the world," said Kai Sheffield, head of crypto and vice president of Visa.
After an open application process, the company will identify a pilot group of creators. They will receive sponsorship and the opportunity to reach new audiences through Visa's global network of partners. Recall that Visa purchased NFT CryptoPunk #7610 on 18 August for 49.5 ETH - almost $150,000 at the time of sale.